It’s a telling sign of the new consumer frugality
Jan 28, 2010 - Noreen O’Leary
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. Coupon distribution last year hit the highest level recorded since Inmar began tracking trends in 1988.
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By Chris Harnick January 13, 2010
Tekelec, a mobile messaging company, conducted a study that found SMS is reaching across all demographics and is now prevalent among older generations, not just young adults and teenagers.
Texting, what was once strictly an activity for the younger generation, has become trendy with adults over 45. Mobile is becoming more integrated into the everyday lives of consumers across continents and age groups.
“What’s most revealing to us is that 60 percent of over-45-year-olds – a demographic thought to be SMS laggards – say they’re just as likely to use SMS as they are to make voice calls,” said Ronald Cornelisse, senior manager of product marketing and mobile messaging at Tekelec, Amsterdam.
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By Mickey Alam Khan January 4, 2010
The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us.
Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.
Are all stakeholders in this economy geared for the major changes down the road? Those who are prepared are already in some version of Mobile 2.0 with their marketing plans. Those who aren’t need some more validation before committing time, people and budget to adding mobile to the mix.
Of this all can be certain: mobile will democratize every institution just as the Internet did. It will enhance the value of marketing, content and commerce for some and cut the margins in others.
In other words, mobile will level the playing field, empowering consumers even more with information that shifts the balance of power even further away from the marketer.
How will this likely play out for marketers?
By Phil Wahba
NEW YORK (Reuters) – A growing number of consumers worldwide used their mobile telephones to help them shop early in the holiday season with usage particularly high among young adults seeking coupons, according to a survey.
The poll of 4,500 shoppers 11 countries sponsored by Motorola Inc showed consumers used their phones to comparison shop, take photos of items they were considering buying or simply to access online coupons, among other activities.
by Mark Walsh of Media Post
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, only $600 million is expected to come from in-app advertising, with the bulk derived from transactions, according to a new Gartner forecast.
How The Computer In Your Pocket Is Changing Your Business
Posted by Dan Neumann and Allison Mooney
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold? On our respective blogs, MobileBehavior and Organic have been tracking developments in mobile that will affect advertising in 2010 and beyond. From point-of-sale to out-of-home, here are the top five ways we see the device formerly known as a phone changing the game this year.
Salt Lake City, UT
